Have you ever wondered creativity really comes from? Frans Johansson, author of The Medici Effect – What Elephants and Epidemics Can Teach Us About Innovation and CEO of The Medici Group asked the same question and his hunch was right! Creativity most often occurs at the “intersection.” This could be two scientific fields, two business disciplines or simply two, diverse people. In this episode, Frans helps us understand why diversity is not just a buzzword, what role humility plays in innovation and what criteria we should use to judge new ideas.